Not every personal trainer salary is generous, some trainers only make as little as $20,000 a year when they could be making over $50,000. It all boils down to being innovative and creative with your marketing. The problem stems from not being able to think outside of the box. Most personal trainers rely on advertisement to bring them the clients. Some will even pay huge bucks to have professional and seductive written advertisements, hoping it will lure clients. The issue with advertising is that if you are just using it as your only marketing output, it’ll all be down to luck.

Advertisements can be extremely powerful if you also have other ways to market yourself. The idea is to create a snow ball effect. This means to use every possible way to market yourself and by doing so you’ll have more control. Of course, it is all down to numbers at the end of the day. You won’t get every client, however, the more exposure you get, the more chance clients are going to be interested in booking a personal training session with you.
The best way to market yourself is by hanging around your local gym, this will enable you to meet hundreds of potential clients. Studies suggest that most people that go to the gym lack direction and motivation. This is why if you convey that you can give them that desired direction and motivation, they’ll be eager to know more about you. Even if they aren’t interested in what you have to offer them as a personal trainer, you could pass on your business card so that they could give it to someone else that might be interested.
Another tip is to leave business cards around in health clinics, hospitals and even fast-fast food restaurants. Your potential client could be eating their guilty food at their favorite restaurant and pick up your card with the intent to change their habits. In order to earn a lot of money as a personal trainer, you have to be willing to create your own opportunities. By thinking outside of the box, you will stand out from the other personal trainers and you’ll soon have your schedule fully booked with clients.
To be a successful personal trainer, it is not necessary to lower your prices so that you can be more affordable than your competition. If you keep your price in the professional range of $25 per hour, you will actually attract more customers because they’ll automatically associate you as being an higher quality personal trainer. However, don’t make your price too high unless you have built up a reputation. By applying all of these tips, you’ll be well on your way to having a high personal trainer salary.










